Brief
Netzero bridges the gap for a sustainable future by greening the kingdom and helping companies offset carbon emissions through cost-effective, transparent nature-based solutions and afforestation. The company aims to develop Sustainable Cities and Communities, promote health by improving air quality, and support climate action by fostering greener ecosystems in harsh environments.
My Role
As a Product Designer, I was responsible for:
Designed the entire UX and UI for the Planter app documenting trees.
Led the design team by assigning and reviewing tasks.
Created design guidelines for public-facing materials.
Collaborated with the business team to align on needs.
Wrote plans and user stories.
Supported the marketing team in successful campaigns.
Process
1. Research and Discovery
Launched a kickoff session to gather user and business needs.
Conducted competitive analysis and surveys.
Identified requirements.
Prepared project plans and user stories.
2. Ideation and Wireframing
Developed Lo-Fi designs focused on simplicity.
Identified key features to prioritize.
3. Design and Prototyping
Created high-fidelity mockups in Figma.
Developed advanced user flows to connect designers and developers.
4. Implementation and Refinement
Collaborated closely with the tech team to ensure design met specifications and standards.
Challenges and Solutions
Challenge: Users' devices often had limited performance.
Solution: Designed customizable products based on device capabilities.
Challenge: Target users had limited tech awareness.
Solution: Developed simple, intuitive products with comprehensive onboarding tools.
Outcome and Impact
Simplified the process of managing and documenting trees, helping businesses achieve their goals.
Enhanced product usability and reduced complexity.
Implemented modern software to improve the efficiency of tree documentation.
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Client
Duration