Brief
The Riyad Bank product targets students and employees by offering a specialized credit card that can be used for purchasing courses. The app collaborates with various course providers, giving users discounts or special pricing when they use the credit card. This product aims to support educational development by providing financial benefits and facilitating access to learning resources for users.
My Role
UX Design Intern at Hued, responsible for designing high-fidelity flows for Riyad Bank's product targeting students and employees.
Process
1. Research and Discovery
Received research insights and requirements from mentors.
Familiarized myself with the differences between credit cards and debit cards, and their benefits for the target users (students and employees).
2. Ideation and Wireframing
Followed pre-established screen flows, refining them based on user needs and business requirements.
Collaborated closely with senior designers to ensure adherence to the overall project goals.
3. Design and Prototyping
Designed high-fidelity prototypes for the product, ensuring seamless integration with the core Riyad Bank app.
Replicated Riyad Bank’s visual style, creating custom illustrations and UI elements from scratch due to the absence of a provided design system or open components.
4. Implementation and Refinement
Provided design support by refining the high-fidelity flows and collaborating with the team to ensure accurate implementation of the product.
Challenges and Solutions
Credit vs Debit Knowledge: Initially struggled to understand the nuances of credit cards versus debit cards. Solved this by conducting research and collaborating with mentors for better clarity.
No Design System: Faced challenges due to the absence of a design system. Addressed this by creating visual elements and illustrations from scratch while maintaining the Riyad Bank brand style.
Outcome and Impact
Successfully designed a seamless user experience for students and employees, providing them with easy access to courses and discounts via the credit card.
Helped deliver a visually consistent product aligned with Riyad Bank’s core app despite the lack of a formal design system.
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Client
Duration