Brief
SOL is an online wholesale platform catering to restaurants' needs. It offers a wide variety of products, including meats, poultry, vegetables, fruits, dairy, grains, canned goods, cleaning supplies, beverages, and more. SOL simplifies bulk purchasing for businesses, providing competitive pricing and easy access to essential goods. Users can manage orders through a dashboard and benefit from delivery services across Saudi Arabia.
My Role
Freelance UX Designer, tasked with redesigning and enhancing both the UI and UX of an existing product.
Process
1. Research and Discovery
Conducted a kickoff session with the team to understand the project goals, current challenges, and user pain points.
Gained insight into the existing flow and promises made to users, identifying areas for improvement.
2. Ideation and Wireframing
Developed a design plan focused on enhancing the product's features and optimizing user experience.
Benchmarked features against competitors to find optimal solutions for redesigning key components.
3. Design and Prototyping
Created a small design system to standardize components for consistency throughout the product.
Redesigned the interface and user flows in close collaboration with the team, making iterative improvements based on feedback.
4. Implementation and Refinement
Focused on enhancing the user interface with a clean, optimized design while maintaining the original flow.
Provided continuous support to ensure the design met user and business needs effectively.
Challenges and Solutions
Pre-existing Product: The product already had an established flow, so the challenge was enhancing it without disrupting what worked well. I solved this by improving features incrementally while keeping the core flow intact.
Optimizing UX: Enhanced the overall user experience by benchmarking industry standards and applying user-friendly solutions.
Outcome and Impact
Successfully redesigned the product, improving both usability and aesthetics.
Delivered a more intuitive user interface and seamless experience, meeting both user expectations and business goals.
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Duration